Personally I have mixed feelings about blog tours, but this post, which basically asserts that all blog tours are a waste of time, really got on my nerves. What annoyed me — aside from the insults the author levels at the people who took the time to review his book — is that he launched the blog tour with some very unrealistic expectations. Sounds like a lack of communication with his tour organizer, or just a lack of research. Either way, it’s no reason to slam blog tours altogether.
The most unrealistic expectation he had was that a blog tour would immediately boost his sales.
Unless you manage to get a highly influential blogger with a huge following to review your book (as a goal, this is about as realistic as catching a dragon — but nothing wrong with dreaming, right?) you probably won’t see an immediate bump in sales. That’s not the main payoff of blog tours. What they give you, in the long run, is credibility.
When you visit a book’s page on Amazon, Barnes & Noble, etc., how likely are you to purchase an unknown author’s book if it has no reviews? Even a small number of reviews can’t convince some consumers. Going through the work or expense of a blog tour will probably result in more sales in the long run, once it’s apparent that readers have taken the time to respond to the book online.
I think that this particular author had a flawed set of expectations going into it. Maybe his tour organizer wasn’t careful to moderate those expectations, or explain to him what the likely outcome of the tour would be. More likely, this was an author looking for a shortcut to success. Those don’t exist.