Last month I decided to do some experimentation with paid advertizing platforms. My promotion with BookBub went swimmingly (details here), and I also tried Trindie Books. Trindie is an ad platform that focuses on Kobo books from traditional presses and independent authors. It cost me about $28 bucks to be their “book of the day” feature, and I hoped that the positioning of Wake would boost sales.
Kobo has always been the platform that, for me, generates the fewest sales. I sell more books on Smashwords, which I don’t actively promote, than I do on Kobo. I heard about Trindie through a Kobo Writing Life newsletter, and decided it was worth a shot. My sales on Kobo could hardly get lower.
I had high hopes for Trindie after the success I saw with BookBub, but I basically lost $28 on Trindie. Wake was “book of the day” on May 31st, and I didn’t sell a single book for Kobo that day or any day since. I consider it a complete waste.
This was an experiment, and if I was looking for serious or long-term promotional opportunities, I probably wouldn’t go with Trindie anyway. They aren’t transparent about the number of hits/impressions/CTR they experience, and other than Facebook or Twitter, they don’t seem to have any way to subscribe to their feed. I learned a lesson with this one, and I hope a few of you can benefit from this info.